<h1><span>BACHELOR OF</span>BUSINESS ADMINISTRATION WITH A SPECIALIZATION IN DIGITAL BUSINESS AND INNOVATION</h1>
4 years

BACHELOR OFBUSINESS ADMINISTRATION WITH A SPECIALIZATION IN DIGITAL BUSINESS AND INNOVATION

Lead business evolution in the digital economy with a U.S.-standard strategic vision.

Culture of innovation and Design Thinking
Applied technological literacy
Flexible methodology (DRU Flow)
Bilingual profile with ICPNA

ABOUT THE PROGRAM IN BUSINESS ADMINISTRATION WITH A SPECIALIZATION IN DIGITAL BUSINESS AND INNOVATION

BUSINESS ADMINISTRATION WITH A SPECIALIZATION IN DIGITAL BUSINESS AND INNOVATION

WHY STUDY AT DRU?

PROGRAM IN BUSINESS ADMINISTRATION WITH A SPECIALIZATION
IN DIGITAL BUSINESS AND INNOVATION

Culture of Innovation and Design Thinking

Culture of Innovation and Design Thinking

You don’t just manage what exists; you create new solutions in contexts of uncertainty.

Applied Technological Literacy

Applied Technological Literacy

Master Artificial Intelligence, simulators, and virtual environments from the very first term.

Flexible Methodology (DRU Flow)

Flexible Methodology (DRU Flow)

Study at your own pace without sacrificing your professional career, under a model that encourages exploring, connecting, and co-creating.

Bilingual Profile with ICPNA

Bilingual Profile with ICPNA

Included access to the English program up to level B1, ensuring you can lead in international environments.

STUDY PLAN

PROGRAM IN BUSINESS ADMINISTRATION WITH A SPECIALIZATION IN DIGITAL BUSINESS AND INNOVATION

  • English Composition 1
  • Psychology
  • World History
  • Mathematics 2
  • Business Statistics
  • Mathematics 1
  • Environmental Sciences
  • English Composition 2
  • Sociology
  • Public Speaking

  • Financial Management
  • Organizational Behavior
  • Digital Business and Innovation
  • Digital Marketing and Communication
  • Innovation and Design Thinking
  • Marketing Management
  • Strategic Management
  • Digital Business Strategy
  • Business Analytics and Performance Measurement
  • Digital Entrepreneurship

  • Applications of Artificial Intelligence
  • Cybersecurity and Risk Management
  • Digital Supply Chain Management
  • Data Mining, Coding, and Text Analytics
  • E-Commerce and Digital Payments
  • Artificial Intelligence for Business Innovations
  • Global Business
  • International Business Strategy
  • Business Performance Data Innovation
  • Blockchain and Cryptocurrencies

  • Digital Business in Emerging Markets
  • User Experience (UX) Design
  • Innovation and Entrepreneurship in Digital Business
  • International Business, Emerging Markets, and Risk Management
  • CAPSTONE: Final Project
  • Social Media Marketing and Communication
  • Web Development and Design
  • Global Economy and Investment Market Trends
  • Cryptocurrency Business and Investment
General and Business Fundamentals
Data Science, Artificial Intelligence, and Cybersecurity
Business Management and Strategy
Innovation, Entrepreneurship, and Digital Transformation

FIRST YEAR

English Composition 1
Psychology
World History
Mathematics 2
Business Statistics
Mathematics 1
Environmental Sciences
English Composition 2
Sociology
Public Speaking

SECOND YEAR

Financial Management
Organizational Behavior
Digital Business and Innovation
Digital Marketing and Communication
Innovation and Design Thinking
Marketing Management
Strategic Management
Digital Business Strategy
Business Analytics and Performance Measurement
Digital Entrepreneurship

THIRD YEAR

Applications of Artificial Intelligence
Cybersecurity and Risk Management
Digital Supply Chain Management
Data Mining, Coding, and Text Analytics
E-Commerce and Digital Payments
Artificial Intelligence for Business Innovations
Global Business
International Business Strategy
Business Performance Data Innovation
Blockchain and Cryptocurrencies

FOURTH YEAR

Digital Business in Emerging Markets
User Experience (UX) Design
Innovation and Entrepreneurship in Digital Business
International Business, Emerging Markets, and Risk Management
CAPSTONE: Final Project
Social Media Marketing and Communication
Web Development and Design
Global Economy and Investment Market Trends
Cryptocurrency Business and Investment

*Subject to change

SKILLS YOU WILL DEVELOP

PROGRAM IN BUSINESS ADMINISTRATION WITH A SPECIALIZATION IN DIGITAL BUSINESS AND INNOVATION

GRADUATE PROFILE

UPON COMPLETION, YOU WILL BE A PROFESSIONAL CAPABLE OF:

GRADUATE PROFILE
<p>Implement comprehensive digital strategies to transform the core of the business.</p>

Implement comprehensive digital strategies to transform the core of the business.

<p>Lead change processes with a global, empathetic vision oriented toward sustainable results.</p>

Lead change processes with a global, empathetic vision oriented toward sustainable results.

<p>Evaluate organizational performance through performance metrics and market data analysis.</p>

Evaluate organizational performance through performance metrics and market data analysis.

<p>Master the convergence between business and technology, using AI to ensure competitiveness in exponential markets.</p>

Master the convergence between business and technology, using AI to ensure competitiveness in exponential markets.

DRU ECOSYSTEM

STUDENT-CENTERED

Free access for 3 family members to continuing education courses

Intuitive platform

Dynamic learning resources

Take your courses in English or Spanish

Free English course with ICPNA up to level B1

Leading Business Instructors (business experts)

Human tutors and academic professor

Technology certifications with Cisco Networking Academy

AI tutors available 24/7

United States degree

DRU ECOSYSTEM

REMEMBER THAT YOU CAN
ALSO APPLY
FOR A SCHOLARSHIP

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