<h1><span>TECHNICAL DEGREE:</span> DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM</h1>
2 years

TECHNICAL DEGREE: DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM

Master digital marketing strategies and lead business transformation with a focus on innovation.

U.S. Degree
Full access
Intuitive technology
Bilingual learning

ABOUT THE PROGRAM IN DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM

DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM

WHY CHOOSE DRU?

DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM

U.S. Degree

U.S. Degree

Your talent will be recognized anywhere in the world.

Full access

Full access

You’ll be able to study wherever and whenever you want.

Intuitive technology

Intuitive technology

A cutting-edge platform that adapts to your pace of life.

Bilingual learning

Bilingual learning

You choose your language (English or Spanish) to master the universal language of business.

STUDY PLAN

DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM

  • English Composition 1
  • Mathematics 1
  • Psychology 1
  • Environmental Science
  • World History
  • Financial Management
  • Marketing Management
  • Organizational Behavior
  • Strategic Management
  • Digital Business and Innovation

  • Digital Business Strategy
  • Digital Marketing and Communication
  • Business Analytics and Performance Measurement
  • Innovation and Design Thinking
  • Digital Entrepreneurship
  • Artificial Intelligence for Business Innovation
  • Cybersecurity and Risk Management
  • Global Business
  • Digital Business in Emerging Markets
  • Social Media Marketing and Communications
Business and General Foundations
Data Science, Artificial Intelligence, and Cybersecurity
Business Management and Strategy
Innovation, Entrepreneurship, and Digital Transformation

FIRST YEAR

English Composition 1
Mathematics 1
Psychology 1
Environmental Science
World History
Financial Management
Marketing Management
Organizational Behavior
Strategic Management
Digital Business and Innovation

SECOND YEAR

Digital Business Strategy
Digital Marketing and Communication
Business Analytics and Performance Measurement
Innovation and Design Thinking
Digital Entrepreneurship
Artificial Intelligence for Business Innovation
Cybersecurity and Risk Management
Global Business
Digital Business in Emerging Markets
Social Media Marketing and Communications

SKILLS YOU WILL DEVELOP

DIGITAL MARKETING AND BUSINESS STRATEGY PROGRAM

GRADUATE PROFILE

THE GRADUATE WILL BE ABLE TO:

GRADUATE PROFILE
<p>Evaluate and adapt marketing plans in dynamic contexts.</p>

Evaluate and adapt marketing plans in dynamic contexts.

<p>Apply emerging technologies to solve business problems.</p>

Apply emerging technologies to solve business problems.

<p>Manage teams to implement digital innovation projects.</p>

Manage teams to implement digital innovation projects.

<p>Lead digital marketing initiatives in large and small companies.</p>

Lead digital marketing initiatives in large and small companies.

DRU ECOSYSTEM

STUDENT-CENTERED

Free access for 3 family members to continuing education courses

Intuitive platform

Dynamic learning resources

Take your courses in English or Spanish

Free English course with ICPNA up to level B1

Leading Business Instructors (business experts)

Human tutors and academic professor

Technology certifications with Cisco Networking Academy

AI tutors available 24/7

United States degree

DRU ECOSYSTEM

REMEMBER THAT YOU CAN
ALSO APPLY
FOR A SCHOLARSHIP

More information